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Every year, thousands of businesses spend big money on Search Engine Optimization without any results. However, the reason their websites are not moving up in Google's search engine rankings for target keywords is simple. They are spending the SEO budget on the wrong things. Only two aspects directly contribute to higher Google rankings: content with top-quality on-page and technical SEO and powerful, highly relevant white-hat backlinks.
Quality backlinks are the singular most important element for a successful SEO. No matter how great your content might be. It will never rank without great backlinks for highly competitive, valuable search keywords that can generate leads and sales. That is the main reason people consider buying the best backlink building services they can afford, even if it is not exactly white-hat.