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Social media marketing, what is it?   Social media marketing is based on a strategy aimed at using various tools available to increase the customer base - the interactions and the turnover of a company. Social networks are born to communicate, until companies have understood that they can interact with potential customers by inviting them to purchase. Everything happens directly from the smartphone and today there are many people who surf the net, not just for fun. Furthermore, with the spread of the Covid pandemic there has been a strong increase in online sales through e-commerce: social...
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Using one's voice as a biometric parameter is not only faster and more accurate, but has been studied in recent years. Obviously, thanks to the various technological supports available, the voice is used in many occasions of research and sharing. From voice commands, to operating systems, you get to applications that invite you to perform different types of actions without typing anything with your fingers . Is comfort addictive? Surely, in fact, not having to write but talking helps to make searches immediate and simple! Added to all this is an increase in security and an...
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The first thing to know about SEO-level URLs is that all content on the web must have a single URL (Uniform Resource Locator), in order to avoid duplicate content problems in search engines. So far so good, but, before you start optimizing URLs, do you really know what they are and how they work? What is a URL? Making a summary version of Wikipedia: a URL is the text version to replace IP addresses, so that it is readable, both for people and for computers, in order to communicate with servers. In 1995, Tim Berners-Lee, the father...
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The digital consultant - digital consultant - is a professional figure requested by companies, especially in the current technological context. The support from a figure of this type is very important to be guided through the study and implementation of business strategies aimed at success. Obviously, it becomes necessary to contact only experts in the sector in order to achieve all the objectives set. Let's find out who the digital consultant is and what are the tools he uses. What are the characteristics of a digital consultant? A digital consultant is born with a passion, but to take up...
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It is known that a search engine first collects the list of pages found on the web and then sorts it according to its algorithm. But what makes these pages appear first on Google? There are over 200 ranking factors that, just as the name suggests, make our page appear in one position or another on Google's results pages. These factors undergo continuous change and are divided into two types: internal factors (on-site) and external factors (off-site) . External factors External factors ( SEO Off-site ) are those that we cannot directly control. They report to search engines the...
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In SEO , it is important to keep an eye on the competition . And it is not just referring to those websites and companies in your niche that are in direct competition with you, but also those sites that fill the SERPs and get huge amounts of traffic through search engines.   If we have to do an SEO competition analysis , then we have to do it from the beginning: How to identify your competition in SEO? If you have a restaurant, it is possible that you have localized your competition well: restaurants in the area, in...
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