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SERP features are defined as results that provide some details within the SERP. They give users that little bit of information to understand if the page result is what they are looking for, enticing them to click on the result. This information can include instant replies , local packs, snippets, AMPs, major news and image carousels, as well as PLA and AdWords and PLA ads. If you want to be included in the selection of SERP features , you will find a series of useful information with the use of some analysis tools that will give...
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Every day, users query the various search engines in order to find all kinds of information. It is such an automatic gesture that it relies on Google, in the certainty of finding the answers to the many questions. Precisely for this reason the queries are applied every day and without even the user almost realizing it. An example: how often do you look for a restaurant close to home , the best vacuum cleaner models or how to make Sacher cake at home ? All these questions, for the normal user, are taken by Google to give the desired results in no time....
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The word is the work tool of the copywriter , a professional figure able to help freelancers and companies in communication. The main objective is to write to sell thanks to an in-depth study and an optimized message. All of this happens on the web or in print. But the above definition is reductive. Let's find out everything there is to know about copywriting professionals. Who is a copywriter? The word in English consists of two simple words and introduces the profession of advertising editor. The specialization is the writing of texts that are aimed at the sale of...
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An editorial plan is one of the fundamental elements to focus on objectives and work to be done. It is presented as a document and is used to prioritize what content to publish, in set times. It is an online and offline tool , ideal for a corporate blog or for detailed editorial planning (magazine, newspaper, etc.). Although it may seem something quick and simple, it is not: the flow of content and timing must have a certain strategy as well as the definition of the same. Let's see together what it is, how...
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The abbreviation HTTPS is often found when searching the web. It is the secure hypertext transfer protocol as well as the encrypted version of HTTP, used to make all network and web communications safe from malicious people. How does it work, where does it come from and what are its uses? Let's find out together. What does HTTP mean? HTTP is used to abbreviate the compound word hypertext transfer protocol . It is the main method for transferring web page data to the network, after they have been saved on a dedicated server. Once the user accesses the reference page,...
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On the web we can find a myriad of free software : among them the anti- plagiarism tools . But beware, they are not all the same and they are not all reliable . I have undertaken to check some of the most famous free plagiarism tools  available online to verify the originality of the texts. Let's start by saying that we have used a single text for all software . The article used has a small part copied , equal to a percentage of 2%. Plagiarism is highlighted in yellow .   I also cite the source of the acclaimed copying. Below you will find the reference URL and the offending...
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Google 's related searches are all those that are suggested by the search engine in relation to a “something” that has been searched for. They are very important for SEO and to meet the needs of Google's new BERT algorithm, with direct correlation to the starting query . To make things clearer, BERT is the term used for the new artificial intelligence system; Google has recently integrated the algorithms and it is necessary to move immediately in order not to risk moving from the first to the second page as a result of user searches (just to give an...
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This is the process I usually follow when I write a guest post for my clients' link building campaigns . I do not claim that it is the best method nor that it is the perfect one, however it has always brought excellent results. Identify a topic The first thing to do is to identify a topic that is themed with the host site and that at the same time offers a "handle" to insert a sentence in which to insert the anchor text with which you will link your site. The topic of the guest...
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I promised you: here is the often cited Castle Technique , one of the techniques I most frequently apply during link building campaigns . Before explaining how the technique works, allow me a clarification: I was recently told that some serial guest post sellers, including a couple of my former customers, have been advising their customers to proceed in a similar way to what I will show you for some time. right away. The fact that they suggest my techniques flatters me, even if - of course - they are careful not to mention...
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The Mobile-First Index is fundamental and is the process that allows a website to index itself, simulating mobile navigation. In recent years, Google has concentrated most of its actions to arrive at a well-defined and concrete process. This would be optimal for indexing content searched by mobile and prioritizing websites. It is a feature enabled on all sites starting July 1, 2019, and is one of the most important tools to consider in order to achieve well-deserved success. Let's find out more about how the Mobile-First Index works. How Mobile First Indexing works There are many tools...
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