SERP features are defined as results that provide some details within the SERP.
They give users that little bit of information to understand if the page result is what they are looking for, enticing them to click on the result.
This information can include instant replies , local packs, snippets, AMPs, major news and image carousels, as well as PLA and AdWords and PLA ads.
If you want to be included in the selection of SERP features , you will find a series of useful information with the use of some analysis tools that will give you a very valuable help with SEO .
We all know that Google is constantly changing its search algorithms.
It often happens that some aspects that you have committed to improving to promote your site suddenly stop mattering.
SERPs change dynamically and are increasingly user-oriented.
The SERP itself is no longer a simple list of sites given for your search results. We must therefore be ready to grasp the new needs of users.
A few years ago Moz published a study where it revealed that almost 97% of user searches on Google were managed with advanced functions.
Basically a simple question was answered with images (or even packages), local information, knowledge panels, purchase results and even quick answer boxes.
It is therefore evident that, regardless of the types of searches carried out by users, positioning oneself in the Google Serp features is certainly advantageous.
Obviously, to be able to do this you will need to have excellent content (or certainly better than your competitors) and try to create an online brand that represents a reference point for many Internet users.
This means that to climb the Serp and find yourself in Google's zero position you will need to have an eye on those search results you want to conquer.
But how to do it? To help you in the race to Serp features, there are some excellent tools that will allow you to improve the SEO of your website.
1. SE Ranking
Analyzing the profiles of your competitors will help you build a better profile.
The usefulness in the analysis of the competition is indisputable. You will be able to understand how your rivals occupy certain positions of the SERP features, understand which keywords and pages they use to approach the SERP features, also determining the extent of the searches that involve them.
Knowing the competition is a great way to understand which direction to take to aspire to the top.
SE Ranking is a very valid tool that can help you check the staggered presence of SERP features over time.
It also provides a ton of information for all keywords associated with competitor pages.
This tool will give you a detailed view of your competitors allowing you to notice their strengths and weaknesses.
We reiterate that keyword research is still essential for a successful positioning strategy.
This program analyzes the Serp provided by Google to obtain the keywords with the highest performance.
It also organizes complete lists of search volumes in no time.
This work will also be useful to eliminate inconsistent keywords: this screening will not only optimize your web pages, but will tend to improve the response of your pages to searches carried out in the sector.
Basically with greater consistency and more precision you can easily be present in the SERP features.
Link: Key Position Checker
2. Structured Data Testing Tool
Google's tool for testing structured data.
Structured data is really essential for SEO.
The various search engines are effective in understanding your content, but using well-built structured data will help you improve the functionality of the results in the SERPs, also increasing online visibility and generating targeted traffic.
There is no obligation to use structured data, but they could really be useful for getting better positions in the SERPs.
Google 's Structured Data Testing Tool checks markup validation and detects possible errors on your website.
After entering URLs or code to test, you will see how your markup appears in user search results. The tool is valid for any type of scheme (products, recipes, mobile devices and more).
3. Moz Pro
A SERP feature is a detail that enriches the organic snippets within a SERP.
Keeping track of SERP features is an important part of marketing for yours: They will show the progress of all your digital marketing initiatives and will help you choose the best keywords to use for SERP features and increase your visual presence.
Moz Pro allows you to use a very effective tool that returns you a specific analysis of keywords and even those of the competition.
This tool is able to detect if you are positioning yourself positively in the snippets. Moz Pro collects and processes data regarding 16 SERP features, and will be able to show you if you have been included in image packs, featured snippets, local packs, reviews, in-depth articles, videos or links to others sites.
The system will also notify you if you are present on the SERPs regarding other features.
Thanks to an important function, you will know if you have the possibility to get a snippet in the first position for a specific keyword.
The Insights command will provide you with great SEO tips given by Moz Pro that will guide you towards a successful strategy.
The tool will also show you URL, title of the web page and indication of the competitor with whom you want to compete, in order to overcome it (!).
A recent survey found that nearly 90% of consumers consider reviews posted online before making a purchase.
It is therefore clear that the reputation of a company in the context of online research is the lifeblood of any business.
We therefore know that customers pay close attention to star ratings, reviews posted on Google and general opinion. Online reviews also have an impact on search engine rankings.
PowerReviews guarantees a wide range of effective tools useful in e-commerce that find integration in various platforms such as Shopify, Magento etc.
You can easily collect and organize reviews on your products and yourself by including them in the content of your site. These simple steps will make your online business even more visible in SERPs.
The tool uses Google Product Listing Ads, so you can associate the star ratings of your products with the Google search engine, increasing the CTR for both product pages and search results.
PowerReviews allows you to add reviews from your customers on platforms such as Amazon and to insert a piece of evidence that attests to the veracity of reviews from real buyers.
5. STAT Search Analytics
Another very valid tool is STAT, excellent for deepening a strategy based on SERP features that adapts to your website.
STAT will give you very clear signals to understand if your strategy used in the SERP features is valid for all the keyword groups of your pages, and will allow you to see how the SERP features of your site are displayed.
Once you have optimized for the SERP features, you can easily monitor the progress and general events related to them within the SERPs.
The tool provides detailed reports and measures all your successes and failures to help you understand what's working and what's not working on your site.
Google understands that users are constantly looking for quality content that fully satisfies their search queries .
Through accurate answers, Google wants to satisfy its users 100%.
It is impossible to acquire all the SERP features for your keywords, but you can try to optimize your content as much as possible to satisfy users as much as possible.
Only by following a good SEO strategy can you position yourself in the coveted zero position.
The use of the tools we have mentioned will certainly help you in this undertaking.