Mar
10
Query, what it is and what it is for
Every day, users query the various search engines in order to find all kinds of information. It is such an automatic gesture that it relies on Google, in the certainty of finding the answers to the many questions.
Precisely for this reason the queries are applied every day and without even the user almost realizing it.
An example: how often do you look for a restaurant close to home , the best vacuum cleaner models or how to make Sacher cake at home ?
All these questions, for the normal user, are taken by Google to give the desired results in no time.
To do this, the query becomes a fundamental element of Search Engine Optimization - also known as SEO - so as to analyze and optimize the sites that users will find after asking the various questions.
What does query mean?
We start from the base, that is what the word query means. It can be translated into Italian as a request, question or query .
To define it even more precisely, we are talking about a set of keywords that are used by the user to express what he is looking for.
A practical example to understand even better?
To search for a business that deals with vegan pastry in Milan , users will try to type on the search engine: vegan pastry in Milan or vegan pastry or even pastry with vegan products.
Whatever the key used, this will have to lead to the most consistent results: Google will answer this question by trying to satisfy its user in the best possible way. What happens inside the search engine? By typing some keywords on the bar, the content database (database query) is queried in order to have an answer.
What are the differences between keywords and search queries?
Most people believe that they are the same thing, in reality the query is more precise and expresses their search desire using keywords , technical and more formal language ( like making gluten-free Sacher cake ).
The words that are important to Google are making, Sachertorte, gluten-free.
Types of queries
These are divided into groups with different characteristics precisely to give a coherent answer to all users:
The navigational query is used when the user knows what he is looking for and knows he will find an answer. They are queries that are posed using the names of people, companies, domains or organizations with more or less precision. It could be Coca Cola with the aim of finding the Italian headquarters, an online supply or information for direct contact.
Disclosure
In this case, the data subject is looking for a series of information present on one or more web pages. The need to be satisfied is to have a series of information by reading an article, or by consulting a video.
They usually start with How or Where.
Commercial
This query is also called a commercial investigation . The data subject uses the Web to find information that combines the information query with the transaction query. An example? The best fish restaurant in Cagliari or the best mobile phone with a large display.
Transactional
As anticipated above, it is a query that is used by users to interact with the web. The landing sites will be available and you can complete your purchase through an online transaction.
The references are of various types and range from food to generic products up to mobile phones and music. The search could be done by typing: Buy red lipstick or download classical music online.
Vowels
It is the novelty of the moment thanks to the invention of assistants that make users even easier. Whether it is Google Assistant, Alexa or Siri, you can ask a voice question so that the device gives its answer. The search for information is humanized, you do not write but you "ask" with your voice interacting with your favorite assistants.
