Google 's related searches are all those that are suggested by the search engine in relation to a “something” that has been searched for.
They are very important for SEO and to meet the needs of Google's new BERT algorithm, with direct correlation to the starting query .
To make things clearer, BERT is the term used for the new artificial intelligence system; Google has recently integrated the algorithms and it is necessary to move immediately in order not to risk moving from the first to the second page as a result of user searches (just to give an example).
How to do? Here's everything you need to know and use.
What are related searches
To get an overview of the whole thing, you need to take one step at a time and understand why related research is so important. Whenever you do a search on the search engine , it returns the correct answer based on the keywords used .
Google 's algorithms work tirelessly and are so advanced that they interpret semantics , trying to give as many coherent (and useful) answers as possible. In fact, there can be a lot of users looking for the same thing at the same time and all the related terminologies are useful to refine your search.
A content full of words that accompany you by the hand towards full awareness of finding what you are looking for at that moment.
Where are related searches shown?
Google changes its structure and algorithms all the time. As for related searches, these can be found:
- In the search suggestions
- In the search SERP , at the bottom of the first page .
What is the best strategy for a company?
The characteristic of Google that does not escape is how it knows how to anticipate the times and thoughts of people. He often knows for sure what users are looking for or what their initial idea is. An important tool to be exploited to the fullest of its potential, considering every important aspect.
A company is able, thanks to Google, to anticipate content and services that can become first among user searches (increasing traffic and customer base).
The mistake not to make is to believe that it is only a matter related to SEO , because Google knows well the intentions of users on the web starting from a query that will be correlated to other determinants.
At this point it is clear that such a tool should be used to optimize the text for SEO keeping in mind that everything starts with the conversion of the user and his initial need. As mentioned, for search engines everything changes in a moment and BERT is the near future that could determine a different way of doing SEO and writing.
This is just a small slice of a big cake, where Digital Marketing strategies become as infinite as the ingredients that can be used for the various preparations.
Practical advice on related searches
But to take full advantage of Google's related searches and their potential, what needs to be done? There are two main steps to take into consideration:
- Research and study
- Create ad hoc content
The first phase is crucial to having more keywords available to exploit. In addition, you will also have to create a ranking of the most important keywords to create the main content. For what purpose? The correlation on Google!
The tools that the Web makes available are many, with tools and others free (albeit with fewer functions). The most used is SEMrush , excellent and versatile, ideal for those who have no time to waste and want concrete ideas. Try the Topic Research Tool within the suite to obtain related content thanks to the research topics .
For those not familiar with the tool, just go to Overview to find:
- Prominent subtopics
- Interesting questions
- The major titles for backlinks
- Related searches (top 10)
In short, useful and essential research to find ideas and start working on content in the correct way.
Also on SEMrush you can find a tool that analyzes keywords. An example? We start with an example query such as "Beautician in Milan", we move to Keyword Magic Tool by clicking on the Related Keywords Tab. To this are added the search volumes, the difficulty of some keywords, the trends of the moment and all metrics that can change the destiny of the content you are working on.
For those who want to use a free but still professional tool , Google makes Google Trends available . Easy to use, versatile and highly useful for this type of work. How does it work? Just type a starting query or keywords to get all related queries and / or topics .
A tool to be exploited to its full potential, in fact with Google Trends it is also possible to establish a time frame by studying the search area.
Among the useful tools there is also Answer the public , with paid and other free functions, to obtain useful and interesting results. There is a tool that is little considered but of great importance, namely Wikipedia that is completely free and functional.
Some professionals in the sector have discovered that the portal with a thousand answers can also be an interesting tool. Wikipedia shows the Related Entries taking them directly from the encyclopedia.
At this point you are ready to move on to phase 2 with the creation of the actual content. Once all the information has been collected, the content can be enhanced and enriched with valid information.
The SEO part to consider is trying to figure out how to leverage related search , depending on your need. For this topic there are not the same answers for everyone, it depends on the topic and also on the final goal to be achieved.
The important point is to know and know how to use the tools that the Web makes available, free or not, to be able to carry out all related searches and be among the first results of the first page of Google .