An editorial plan is one of the fundamental elements to focus on objectives and work to be done. It is presented as a document and is used to prioritize what content to publish, in set times. It is an online and offline tool , ideal for a corporate blog or for detailed editorial planning (magazine, newspaper, etc.). Although it may seem something quick and simple, it is not: the flow of content and timing must have a certain strategy as well as the definition of the same. Let's see together what it is, how...
In SEO , it is important to keep an eye on the competition . And it is not just referring to those websites and companies in your niche that are in direct competition with you, but also those sites that fill the SERPs and get huge amounts of traffic through search engines. If we have to do an SEO competition analysis , then we have to do it from the beginning: How to identify your competition in SEO? If you have a restaurant, it is possible that you have localized your competition well: restaurants in the area, in...