Social media marketing, what is it? Social media marketing is based on a strategy aimed at using various tools available to increase the customer base - the interactions and the turnover of a company. Social networks are born to communicate, until companies have understood that they can interact with potential customers by inviting them to purchase. Everything happens directly from the smartphone and today there are many people who surf the net, not just for fun. Furthermore, with the spread of the Covid pandemic there has been a strong increase in online sales through e-commerce: social...