Search intelligence,
without the noise.
Practical research and insights about SEO, search engines, analytics, AI visibility and the changing way information is discovered.
How to "design" and write a strategically useful guest post
How to "design" and write a strategically useful guest post - This is the process I usually follow when I write a guest post for my clients' link building campaigns
Link Building: “Technique of the Castle” for more performing backlinks
“Technique of the Castle” for more performing backlinks - here is the often cited Castle Technique , one of the techniques I most frequently apply during link building campaigns .
Mobile First Indexing, what it is and how to optimize the website for mobile search
Mobile First Indexing, what it is and how to optimize the website for mobile search
Social media marketing, what it is, how it works, how to do it and what benefits it brings
Social media marketing, what it is, how it works, how to do it and what benefits it brings,
Voice searches, here's how SEO changes
Voice searches, here's how SEO changes - How many times has there been talk of Google's Voice Search function ? Many, even if not all have a clear vision of what its potential is or not.
9 tips to optimize the SEO of a URL and make it SEO Friendly
9 tips to optimize the SEO of a URL and make it SEO Friendly -
Digital consultant: who he is and what he does
The digital consultant - is a professional figure requested by companies, especially in the current technological context.
Factors that affect SEO positioning
Factors that affect SEO positioning - There are over 200 ranking factors that, just as the name suggests, make our page appear in one position or another on Google's results pages.
Competition analysis for a correct SEO strategy
Competition analysis for a correct SEO strategy