Search intelligence,
without the noise.
Practical research and insights about SEO, search engines, analytics, AI visibility and the changing way information is discovered.
Google Expands EEA Aggregator and Supplier Units to Local Search
Google has expanded its EEA Aggregator and Supplier Units to support local-business queries. The change, documented by Google Search Central on September 18, 20...
OpenAI Has Already Closed New GPT Creation on Personal Accounts
OpenAI has already changed the practical future of custom GPTs for personal ChatGPT users. Accounts on Free, Go, Plus, and Pro can no longer create new GPTs or...
Your content is everywhere. So why doesn’t AI trust you yet?
Correction, September 29, 2026: Google’s automatic migration of Dynamic Search Ads to AI Max will begin in February 2027, not September 2026. Google extended th...
How to Measure Whether Your Content Is Clear to AI
AI systems don’t use keywords to understand your content — they use meaning. Here’s a simple way to check whether your content is actually interpretable.
AEO vs GEO: Navigating SEO for Search Engines and Language Models
Explore how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are shaping the future of SEO. Learn how to position your content to rank on Google and get cited by AI tools.
5 tools to get the top ranking in SERP features
5 tools to get the top ranking in SERP features - SERP features are defined as results that provide some details within the SERP.
Query, what it is and what it is for
Query, what it is and what it is for - It is such an automatic gesture that it relies on Google, in the certainty of finding the answers to the many questions.
Copywriters, everything you need to know about copywriting professionals
Copywriters, everything you need to know about copywriting professionals - The word is the work tool of the copywriter , a professional figure able to help freelancers and companies in communication.
Editorial Plan, what it is, what it is for and how to do it
Editorial Plan, what it is, what it is for and how to do it
HTTPS protocol: what it is and why it is important for SEO
HTTPS protocol: what it is and why it is important for SEO - It is the secure hypertext transfer protocol as well as the encrypted version of HTTP, used to make all network and web communications safe from malicious people.
Online plagiarism checker, how effective and reliable are free tools? Let's find the best ones
Online plagiarism checker, how effective and reliable are free tools? Let's find the best ones -
Google related search guide
Google related search guide -